Input agency
Press and public relations management over 24 months
Press Conferences
Press kits and press releases
Management of the media visibility of the project and stakeholders
Challenge
Communicate the added value of the tourist circuits and their impact on the craftsmen in terms of visibility.
highlight the link between the outreach strategies of the two ministries within the framework of the Millennium Challenge Corporation.
Solution
High media visibility through the organization of press conferences, press communications with an informative and didactic approach.
Gathering of the 2 ecosystems during major events to raise awareness on the public relations component.